Credits: Zero Wing


With all this talk about data, privacy, tracking, surveillance advertising, regulations, and related topics I noticed that there is little discussion on what is actually collected and how it is being used. So I went on and put the consumer hat on, going down the rabbit hole of checking what some of the largest corporations are tracking and how they are using the information. And yes, Apple is one of them.

Hop on. This will be a wild ride!

What is this about?

Let’s start with the questions I will try to answer. Questions like what data is collected…

The internet has always been split between the “anonymous” and “authenticated” versions in one way or another.

Even in the early days of social networks with MySpace and Facebook, the internet was rooted in different philosophies around identity. There are a few social networks such as Reddit and Telegram that thrive by offering anonymity, but most of the other players are taking the opposite route. The basic approach of identity on the internet lies in different value exchanges with the consumer, with some players such as Twitter allowing for the two options simultaneously.

I would argue that there is value in both, as they satisfy different consumer needs. …

This autumn, what is probably to be mid to end of September, Apple is launching its iOS 14 update with new privacy regulations shaking up the mobile advertising ecosystem. There have been many discussions and articles written about how this will affect publishers, advertisers and other players in the industry and we previously discussed how the forecasted “apocalypse” is actually a very important milestone for privacy-first advertising. …

In the last few weeks, there has been a considerable buzz around Apple’s IDFA announcement with myriads of articles predicting the apocalypse, death, or similar doom of the whole digital advertising industry for iOS. But is this really an apocalypse — or death of an 80 billion dollar business? Quite the opposite.


On the 22nd of June this year Apple announced its upcoming iOS 14 update, which, among other features, will include crucial privacy changes upon which much of the industry relies on. The privacy changes concern thereunder the IDFA (Identifier for Advertising), which will not be an automatic opt-in…

I recently had the pleasure to be interviewed by Rafi Cohen for Faultline Magazine. Please find the full piece below.

In its pursuit of the mobile gaming market, PubNative, a German app-focused supply-side platform (SSP), is tentatively exploring the possibilities of VR. Speaking to Faultline this week, the company’s founder and CEO, Ionut Ciobotaru admitted that his “interest is just exploratory.”

“For now, VR just doesn’t have the critical mass to be monetizable for ad companies,” he added.

The company has set gaming as its next key market for growth in the world of mobile ads, announcing in April that…

Ionut Ciobotaru

blogging, developing, entrepreneuring - not necessarily in that order

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